One of the toughest but most important things to do with your company is building your #brand image. Decide who you are, what you do, how you want to relate to the public and how you’re going to contact them. Unless you’ve got a zillion dollars on hand, you can’t hit every social media channel at once, so pick one or two and really craft your presence there. Come up with solid mission statements, great PR and on-target marketing and you’ll be well on your way!